What's in Your Olive Oil?
(9/19/2013) 73 minutes

description:

Since its establishment in 2008 by the Robert Mondavi Institute, the UC Davis Olive Center has emerged as an international leader in olive research and education. In 2010 and 2011, the Olive Center exposed the poor quality of olive oil available to US consumers, with a large research project showing that 65 percent of imported olive oil failed extra virgin standards. In addition to the media attention and consumers' reactions, this has spurred stronger quality standards and investigation by the government. In this lecture, Dr. Wang will talk about how the Olive Center is pursuing innovation during a difficult economic climate and pushing the tipping point for olive oil quality.

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