What Can Social Scientists Learn from Large Scale Transactional Databases?
(11/25/2013) 10 minutes


Companies (and other large organizations) now routinely collect massive amounts of data on customers/users. This provides new sources of data for social scientists (but also new challenges). In this talk I will present examples on how social scientists, e.g..,economists, psychologists and sociologists, can learn from large transactional databases. For example, it is well known from controlled lab studies in cognitive psychology that humans suffer a cognitive decline with age (after adulthood is reached). Are these age-related cognitive differences strong enough that they manifest in mundane choices of our daily lives such as choices made in the grocery store?

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