What Harlem Shake and New Breakthrough of AIDS Therapy Have in Common?
(11/25/2013) 9 minutes


How to detect and quantify that Harlem Shake took over Gangnam Style as a new meme, Highly Active Antiretroviral Therapy (HAART) has transformed AIDS/HIV research, and other collective attention and/or attitude shift in a population? Such a shifting usually preludes a major change with important consequences. Can we measure whether a message is gaining traction or the effectiveness of a counter-message campaign? Identify ideas that disrupt previously held beliefs? How to monitor if relevant and factual information is received by people instead of deceptive or manipulative information, especially, in times of crisis, or detect when radical opinions threaten public safety?

more on this subject: